Namibia, Our Country, Our Beer

Namibia, Our Country, Our Beer: the history of brewing, merchandising and consuming beer in Southern Africa.
Masche, Bernd
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978-99916-908-5-8
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Title: Namibia, Our Country, Our Beer
Author: Bernd Masche
Publisher: Padlangs Publications
Namibia, Windhoek 2019
ISBN 9789991690858 / ISBN 978-99916-908-5-8
Softcover, 17 x 24 cm, 80 Seiten, numerous b/w and colour photos

About: Namibia, Our Country, Our Beer

Author Bernd Masche, as former Managing Director, has been closely associated with the Ohlthaver & List Group of Companies and Namibia Breweries Ltd. for over forty years and has witnessed a large part of the company's history. It was an eventful time with many challenges, developments and events. The fact that thus far very little has been written about the history of the brewery encouraged Bernd Masche to write Namibia, Our Country, our Beer. It fills a large gap in the history of brewery, breweries and its beers in Namibia, focussing specificallly on the years 1967 to 2003. In 'Namibia, Our Country, Our Beer' he describes how a dilapidated plant evolved into a modern brewery and how NBL established its prominence both in the local and South African markets while also gaining international recognition.

Content: Namibia, Our Country, Our Beer

Introduction
Authors foreword and acknowledgements
The early history of breweries in South West Africa
Laying the foundation stone for a business empire
Chronology of early brewery history
Ohlthaver & List, the brewery and me
The nurturing involvement of Hilde List
Engineer wanted: My first steps at SWB
New Liquor Legislation expands the market
Times of change: the seventies
Expansion of the SWB facilities and personnel structure
SWB conquers the Owamboland market
New packaging technologies for our beer
SWB brands get a new image
A dynamic management team under new leadership
Production at full steam
Pepsi-Cola
Hansa Pilsener
When beer goes travelling transport optimisation in the eighties
Engineer for everything
Khan Mine and Kaoko Kopermyn
Farm Midgard
Windhoek Schlachterei
Rietfontein Dairy
Carnival, prince's float and other celebrations
Introduction of the purity law: the true story (1984-1994)
The rivalry between SAB and SWB during the eighties
The situation in the South African beer market
An idea is born
All things come to those who wait: construction of the new brewery
The brewery complex: inviting and efficient
Modern brewing technology
Innovation is fun and inspires customers
Windhoek Light (1985)
Two liters of Windhoek Draught in a PET bottle (1986-1988)
Barley Malt in Namibia (1985-1989)
Brewing apprenticeship at SWB
Eventful times - Namibia gains independence
Strike action
Independence in 1990
Public relations out of conviction
New opportunities
Stortebeker schnapps (1990)
Recipe for success: hops and malt - quality and expertise
Investments in modern IT technologies
Knowledge management in the company
NBL on a course of success
Purity law media campaign launched in South Africa in 1994
2 May 1996: Namibia Breweries Ltd goes public on the NSX
30 September 1998: International Beer Executives Symposium in Rio de Janeiro
The "Beer War" between SAB and NBL (1992-2003)
The first big attack
Grotesque discrimination against SWB/NBL
Digression: beer tax
The second big attack
The third big attack
Miinchner Hofbrau
Selling Tafel Lager in 750ml disposable bottles in South Africa
SAB advertises Castle as the World s best Lager
Windhoek Draught in a 450ml bottle and can
End of the beer war
Partnerships and investments in Namibia
Licence agreement with Guinness (1990)
Licence agreement with Holsten Brauerei (1992)
Tunweni Brewing Company in Tsumeb (1996-2002)
Becks Bier - a partnership with participation (2000)
Heineken and Diageo
One should leave when things are at their best
Postscript
References (bibliography and images)
Glossary
List of abbreviations

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